An Essential Guide to B2B Influencers to Follow on LinkedIn

As a business owner, you know that networking is key to success. But what about when it comes to networking online? LinkedIn is a powerful tool for connecting with other businesses and experts and can be an excellent resource for finding influencers in your industry.

In this blog post, we’ll give you tips on finding the right influencers for your business. In addition, we share with you a list of five top B2B influencers to follow on LinkedIn.

How to Find the Right LinkedIn B2B Influencers for Your Business?

These two tips will help you find the right B2B influencers for your business.

Understand what influencers are and what they can do for you

Anyone who’s ever been on social media has probably seen an influencer in action. These people have a large following of engaged fans who listen to their every word. And businesses have noticed.

These days, it’s not uncommon for companies to partner with influencers in the hopes of getting their products or services in front of a larger audience. But what exactly is an influencer? And what can they do for your business?

An influencer is someone who has the ability to sway public opinion. They may be experts in their field or simply have a large and engaged following. Either way, their opinions carry weight.

When it comes to businesses and marketing, influencers can be incredibly valuable. They can help to raise awareness of your brand and drive sales. However, they can also help you by offering honest advice about transitioning to remote work or managing remote teams.

If you want to deepen your understanding of what an influencer is, watch this video. 

Establish if the influencer you want to work with aligns with your values and brand

When it comes to working with influencers, it’s important to make sure that they align with your values and brand. There are a few ways to do this.

First, look at their social media presence and see if their content aligns with what you’re looking for. For example, if you’re interested in staffing agencies, outsourcing, or recruiting through platforms like LinkedIn, Indeed, or Upwork, you should consider influencers that create content about these topics. 

Second, check out their blog or website and see if they’ve worked with brands similar to yours in the past. Finally, reach out to them directly by sending an invitation to connect on LinkedIn.

6 Top B2B Influencers to Follow on LinkedIn

These 6 Top B2B Influencers will definitely inspire you.

Ann Handley

Ann Handley is one of the most significant digital and B2B marketing figures. In fact, she’s been perceived as a “content killer” who focuses on how brands can engage with online audiences, hold their attention, and build a loyal following.

Her expert advice will be helpful for you if you’re planning to create a content marketing strategy to foster your business and develop social media tactics to engage audiences and get leads and potential clients.

Liz Ryan

Ryan is the CEO and founder of Human Workplace. She advises business owners and companies to create workplaces that serve employees. You should follow Ryan because the helps you with expert advice to create the proper balance between personal life and work. Liz Ryan will be perfect if you need an influencer in HR management and leadership to inspire you.

Nick Bloom

Professor Nick Bloom from Stanford University has researched remote work for 20 years and co-founded the WFH Research Project. This project reveals how significant it will be to develop hybrid work models in the future of work.

Kaleem Clarkson

Clarkson talks about performance review, payment structures, and culture fit in remote workforce. An advocate of the hybrid workforce model of work, Clarkson also supports remote work to bring employees a better work-life balance.

Mandy Fransz

Fransz is renowned for offering essential information and expert advice about the future of work. She also teaches LinkedIn users how to build a network from home.

Sarah Hawley

The founder of Growmotely offers honest points of view about the transition to a remote workforce and the evolution of current work models. In addition, Hawley likes to empower people by inviting them to create and maintain personal boundaries when building their professional careers.

The list of LinkedIn B2B influencers to follow that we’ve provided is just a starting point. As you continue to grow your business, it’s essential to identify other key players in your industry and begin building relationships with them.

By doing so, you may be able to create powerful partnerships that help take your company to the next level. What LinkedIn B2B influencer do you plan on following?