
The Market Research Strategy Analyst will support the design, execution, analysis and reporting of primary research. Also, will use data collection methods include online surveys, on-site interviews and focus groups. The Market Research Strategy Analyst will be an expert in collecting and analyzing secondary market research. Also responsible for developing internal and client-facing presentation materials. The Market Research Strategy Analyst identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives. Also drafts questionnaires, polls, surveys, and other data collection resources. The Market Research Strategy Analyst researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products. The Market Research Strategy Analyst compiles data related to competitors’ products such as pricing, sales, and marketing or distribution methodology, also summarizes and analyzes data; makes recommendations related to research findings.
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