The PR Virtual Assistant role is to implement and adapt company’s guidelines to the market. The PR Virtual Assistant is responsible for keeping the quality of the companys’ image and drive key business activations. The PR Virtual Assistant will establish which events will be executed and when –all respecting pre-established budgets. In addition, another key responsibility of the PR Virtual Assistant is the constant promotion of the products to the media to maximize the press coverage during the year.
The PR Virtual AssistantResponsibilities:
- Lead, plan, and implement product and industry PR launches, partnering closely with Product Marketing and Industry Marketing.
- Craft compelling stories and drive top-tier media coverage across business, tech, and industry publications that elevate the brand and articulate the value of the products
- Understand the brand, product, and industry positioning with the ability to ensure consistent, on-brand messaging and help frame technology conversations in press
- Lead customer PR to secure customer story features in press
- Be hands-on with proactively working with Customer Marketing to pitch PR to customers and manage end-to-end press release approvals and press interview prep with customers
- Collaborate with agency partners to build new and/or expand existing thought leadership campaigns to support product/industry messaging and launches
- Update and manage the product PR narrative and key messages that serve as a single source of truth for PR stories and content
- Ability to provide strategic counsel to and work with executives, including guiding and prepping executive spokespeople on key messages for press interviews
- Maintain agency activity trackers, monitor for press coverage, as well as deliver communications results reports as needed
The PR Virtual Assistant Requirements
- Experience in Brand Communications and/or Public Relations.
- BA in Communication, Sociology, International Relations, Public Relations, or related fields.
- Strong writing and editing skills.
- Ability to develop media contacts/relationships.
- A comprehensive understanding of traditional and online communication strategies.
PR Virtual Assistant – US & Canada
Are you looking for a PR Virtual Assistant? Take a look at our Job Descriptions Board for US & Canadian companies.
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