The Amazon Marketing Specialist will ideate, implement, and analyze best online marketing statements through product detail page execution, digital merchandising, and brand-specific content to commerce initiatives. The Amazon Marketing Specialist will also be responsible for the execution and daily optimization of timely and compelling digital marketing campaigns, including PPC, coupons & discounts, video, display advertising, and insight-driven reporting. The Amazon Marketing Specialist conduce market research to find answers about consumer requirements, habits and trends. Also, the Amazon Marketing Specialist do brainstorm and develop ideas for creative marketing campaigns. The Amazon Marketing Specialist assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Amazon Marketing Specialist Responsibilities:
- Serve as a cross-platform merchandising expert and drive execution of best practices and learnings.
- Continuous testing of visual merchandising, including creative imagery, messaging and CTAs.
- Understand and create customer segmentation, cohorts and testing plans to optimize for customer acquisition, engagement and retention.
- Establish and optimize reports and perform detailed analysis to drive insights to increase acquisition and engagement across owned & operated marketing channels and campaigns.
- Make recommendations to optimize navigation and product page funnels, based on metrics and industry best practices.
- Experience using data and metrics to measure impact and determine improvements.
Amazon Marketing Specialist Requirements:
- Bachelor degree in marketing or related field.
- Solid work experience as an Amazon Marketing Specialist.
- Hands-on e-commerce or online marketplace experience.
- Digital Marketing Experience.
- Advanced Excel knowledge and skills.
- Excellent written and verbal communication skills.
- Strong analytical and data interpretation skills.
- Ability to multitask.
Amazon Marketing Specialist – US & Canada
Are you looking for a Amazon Marketing Specialist? Take a look at our Job Descriptions Board for US & Canadian businesses.
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