Reach Your Ideal Candidate With A Recruitment Marketing Toolbox

Just as businesses use marketing tools to reach their target consumers, you can also use recruitment marketing toolboxes to reach your ideal candidates. Recruitment is more similar to marketing than many people think —after all, you are trying to attract qualified individuals to your company to fill a position.

To develop successful marketing strategies, you need to understand how important a candidate’s journey is. This means considering where your candidates come from, where they are in the process, and what you need to do to get them interested in your organization.

In this blog post, we will discuss the different components of a successful recruitment marketing strategy.

All You Need to Know About Recruitment Marketing 

Recruitment marketing is the process of creating and executing marketing strategies to attract, engage, and convert top talent. According to Kristina Martic, recruitment marketing can be understood as “the process of nurturing and attracting talented individuals at every touch of their journey using marketing methods and tactics.”

Recruitment marketing typically involves creating targeted content, advertising job openings on relevant platforms like LinkedIn or Indeed, and utilizing social media to build employer branding. In a recruitment marketing strategy, you can use these means to communicate your employer brand and employee value proposition.

What are the purposes of recruitment marketing? Emma Snider explains that recruitment marketing generally focuses on generating awareness, creating interest among candidates, eliciting consideration, and inspiring the pursuit of open job opportunities for prospective candidates.

The expected results of recruitment marketing are increased interest in companies, a more qualified talent pool, faster hires, and improved candidates experience.

Simply put: recruitment is more similar to marketing nowadays. If you want to create effective recruitment marketing strategies, it would be helpful for you to consider the candidate’s journey.

In this video, you can learn more about what recruitment marketing is. Gary Murray from LinkedIn will teach you examples of how to implement recruitment marketing in your company.

In this video, you can learn more about what recruitment marketing is. Gary Murray from LinkedIn will teach you examples of how to implement recruitment marketing in your company.

The Candidate’s Journey: An Essential Piece in Recruitment Marketing

Adrie Smith explains the candidate journey touchpoints you need to include in your recruitment marketing efforts.

Smith describes the candidate journey as “the experiences that job seekers go through during the job-hunting process.” Typically, this journey starts before candidates apply for a job and continues until they are finally hired.

Also, the candidate journey is assumed as a “multi-step process” that includes seven candidate journey touchpoints: awareness, consideration, interest, application, selection, hire, and onboarding.

Awareness, consideration, and interest correspond to the pre-application process, while the other touchpoints comprehend the application and post-application process.

Recruitment Marketing Toolbox

For developing a successful marketing initiative, you will need the ultimate toolbox. In Remoto Workforce, we recommend to you our recruitment marketing toolbox.

This toolbox includes: 

Social media. Social media platforms are essential tools for recruitment. “Social recruiting can serve as a complement to traditional recruitment methods,” says Shannon Burton.

If you want to do social recruiting, you can use LinkedIn to learn more about candidates, disclose information about jour job postings, and communicate with potential hires.

Also, you can use other social media platforms like Twitter, Facebook, and Instagram to communicate your employer’s brand.

Freelance marketplaces. Upwork will provide you with tools to attract, recruit, and hire potential hires for your business. In Upwork, you can boost your job postings to reach top-rated freelancers for your projects. 

Career’s site. Create a careers page on your website with essential information about new positions and the employee value proposition. You can connect your career site with your LinkedIn job postings as well.

Moreover, you can add chatbots to your career’s site to communicate with candidates and gather information about their skills. With this information, you can polish your recruitment marketing strategies and toolbox.

Email marketing and communication with candidates in social chats and meetups. You can go beyond the common places and include email marketing tactics within your recruitment strategies.

In addition, you can reach candidates through social groups and meetups. You can learn more about how to do this in our blog post.

Job advertisement. We recommend you create job ads on LinkedIn and Indeed to boost your recruiting initiatives and get top talent for your company.

Applicant track systems (ATS). An ATS is a software application that will make more accessible your recruitment efforts.

This technological resource will allow you to streamline the hiring process and provide you with important information about which candidates should move to the subsequent phases.

A recruitment marketing toolbox is valuable for finding and reaching your ideal candidate. Also, by understanding a candidate’s journey, you can speak to potential employees at every stage of the pre-application, application, and post-application processes.

Remember that you can create a toolbox according to your needs, integrating the technological resources that adapt perfectly to your recruiting marketing strategies.