Marketing Specialist / Especialista en Marketing

The company seeking to hire this position is a US digital content library for medical students and practicing physicians.

* English Resume required.

 

We are looking for an ambitious marketing specialist to be responsible for developing and managing all aspects of our marketing strategy. You will focus on creating, implementing, tracking and optimizing our digital and traditional marketing campaigns across various marketing channels.

To be successful as a marketing specialist, you must be highly self-motivated, proactive, and have a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns.

 

Responsibilities

  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.).
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts. 
  • Support and develop graphic design projects through all phases of development and final production of materials.
  • Manage all written and verbal communication with customers on behalf of the company and Resolve all customer needs.
  • Publishing schedules for social channels.
  • Schedule meetings.
  • Video Editing.

 

Requirements:

  • Bachelor’s degree in journalism, communications, marketing, or a related field.
  • 3 or more years of marketing experience (digital and traditional) in a corporate, or agency environment.
  • Previous Customer Service experience. 
  • Advanced English level.
  • Experience in Outbound/Inbound marketing.
  • Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access), Adobe Creative Suite, and CRM and CMS software.
  • Experience in video editing.
  • Working knowledge of HTML and CSS.
  • Experience in platforms like Shopify and WordPress.
  • Excellent English written and verbal Communication skills.

 

Digital Marketing Specialist / Especialista en Marketing Digital

The company seeking to hire this position is a US digital agency based in California.

* English Resume required.

 

The Digital Marketing Specialist (DMS) reports to the VP of Accounts and is responsible for the development, execution, and management of the creation and implementation of digital media marketing strategies across multiple social, email, web and video channels for the agency and its clients.

The DMS will collaborate directly with clients and will provide direction, and support, to department content editors and will maintain digital content in support of the client’s communication and marketing efforts including content development for, and maintenance of, the client’s various social media, email, and web platforms. The DMS will develop and implement procedures and guidelines for web content management, will administer the content management system, and digital content standards, style guides, policies, and service agreements. 

The DMS will also provide proofreading, copywriting, editing, monitoring, and ensuring confidential client-facing deliverables meet the highest standards of grammar, style, formatting, and consistency while aligning with strict client brand guidelines. 

Qualified candidates will have a bachelor’s degree in digital marketing or business-related field, three or more years of experience in digital marketing, or similar responsibilities, and must be proficient with MAC, Chrome, multiple window workflow, online applications, and password management. Additionally, The Agency uses Asana, Trello, Workfront, Page Proof, Proof HQ, Box, Dropbox, Adobe, Hubspot, Loomly, Mailchimp, Squarespace, WordPress, FB Business Manager, LinkedIn, Sprout Social, and Microsoft 365. 

Our environment is fast-paced, encourages creative thinking, is team-centered, detail focused and changes quickly and often. This is a 100% remote position, Pacific time. Candidates must have reliable high-speed internet and a dedicated workspace. 

 

RESPONSIBILITIES (not limited to): 

Social Media: 

  • Develops content for various social media platforms, including Twitter, Facebook, Instagram, YouTube, LinkedIn, and other social media channels to ensure consistency of messages across multiple networks. 
  • Develop, implement and manage our social media strategy.
  • Develops digital content, including videos, photos, and motion graphics, for special programs, promotions and campaigns. 
  • Define most important social media KPIs.
  • Manage and oversee social media content.
  • Measure the success of every social media campaign and reporting analytics.
  • Stay up to date with the latest social media best practices and technologies.
  • Use social media marketing tools.
  • Attend educational conferences.
  • Work with copywriters and designers to ensure content is informative and appealing.
  • Collaborate with client and interdepartmental teams.
  • Monitor SEO and user engagement and suggest content optimization.
  • Communicate with industry professionals and influencers via social media to create a strong network. 
  • Oversees digital asset management
  • Provide constructive feedback

 

Email: 

  • Conduct market research to better comprehend prevailing consumer behaviors for clients.
  • Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs. 
  • Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele. 
  • Assists in strategic development and implementation of marketing materials, digital ads, and campaigns for client programs. 
  • Creating well-written copy that is free from mistakes.
  • Collaborating with graphic designers to improve the appearance layout of outputs.
  • Maintaining a database of customers who have opted to receive our correspondence.
  • Distributing emails through the use of automation software.
  • Oversees digital asset management.
  • Monitoring and reporting on the utility of each campaign.

 

Website: 

  • Recommends, develops, implements, updates, and maintains digital content for TCD’s company website and client websites. 
  • Optimize new and existing web pages, including writing, editing, and providing design recommendations. 
  • Coordinates the creation of digital content and campaigns with photographers, videographers, graphic designers, public information officers, and vendors. 
  • Provides content management and guidance to web editors.
  • Assists content providers in updating and maintaining their webpages.
  • Ensure standards and guidelines are met.
  • Participates in the development and implementation of marketing and communications initiatives; plans, develops, and communicates web and digital strategies. 
  • Participates and leads cross-functional meetings with teams to support and advise on how digital content may be utilized; compiles and evaluates analytics to support the effective use of digital content. 
  • Supports management by aiding in defining site purpose, target audiences, layout, navigation, design, functionality, content, photos, and testing. 
  • Coordinates the regular review of all web pages, designs, and features of the website to ensure they are accurate, consistent, interactive, easily navigable, visually appealing. 
  • Utilizes basic search engine optimization (SEO) techniques and analytics to maximize the volume of inbound traffic from search engines to all websites. 

 

Other duties as assigned: 

Proofreading and editing, including:

  • Review copy for accuracy, completeness, and quality standards.
  • Edit materials for world-building, tone, and character, as well as for cultural understanding by target audiences. 
  • Copy-edit materials for spelling, grammar, typesetting, readability, and consistency, and ensure they are ready for delivery, print, and/or publication .
  • Ability to interpret and implement client brand guidelines and standards.
  • Ability to adhere to a style guide.

Copywriting, including: 

  • Work on a variety of projects, heavy healthcare copy, creating health-focused web, email, and social media posts, as well as other needs that arise. 
  • Deep understanding of how best to talk to patients, using both internal clinical experts and secondary research to refine messaging for target audience. 

▪ Comfortable distilling complicated scientific/medical information into understandable, patient-friendly copy, as well as writing at a more scientifically advanced level for our physician audiences. 

  • Establish and create compelling patient and physician omnichannel engagement programs. 
  • Apply problem-solving skills to achieve unique messaging solutions as the programs and products evolve. 
  • Defend strength of ideas while remaining receptive to feedback and further explorations that may be deemed more effective or appropriate. 

 

Deliverable oversight, including:

  • Work closely with account managers and designers as the subject-matter expert to create high-quality deliverables including written reports, images, graphics, and other creative materials related to clients as assigned. 
  • Brief agency colleagues, and work with them to plan and implement the best solutions for the client. 
  • Fielding, processing, and responding to internal, and client, requests as they arise.
  • Communicate with the team about relevant progress or issues through designated channels.

Systems and efficiencies, including:

  • Seek opportunities to optimize, test, or advance new capabilities and share learnings across the organization. 
  • Improve institutional knowledge and workflow by aggregating and organizing information, improving processes, and helping ensure timely progress and delivery of reports. 
  • Assist in researching clients’ products, services, plans, competitors, and target markets. 
  • Demonstrate understanding of digital design and UX best practices.
  • Ensure that tasks are completed on time, so the project stays within budget.
  • Keeping detailed records of projects and accurately billing clients.

 

 

SKILLS and EXPERIENCE 

  • Bachelor’s degree and high level of proficiency in marketing, English language and grammar.
  • Proven experience creating high-impact, unique marketing campaigns.
  • Prior database management experience, preferably in a similar role.
  • Familiarity with pertinent automation and performance evaluation software.
  • Excellent project management skills specific to marketing.
  • Outstanding copywriting and copyediting abilities.
  • Ability to harness collaboration to produce well-crafted content.
  • Drive, ingenuity, and gumption.
  • Willingness to work extended hours to ensure that projects are completed, as needed.
  • Strong attention to detail, ability to work on multiple projects at once, and a keen sense of curiosity. 
  • Excellent verbal communication and interpersonal skills, with the ability to adapt to different audiences and communications styles. 
  • Proven ability to work independently and manage multiple priorities in a demanding and time sensitive environment.
  • Advanced knowledge of Microsoft Office, including Word, Excel, Power Point, and Outlook.
  • Experience with standard proofreading marks, as well as online markup applications.
  • Experience with the Adobe Creative Suite.
  • Flexibility, dedication, and passion.
  • Ability to maintain a high degree of confidentiality.
  • Proven track-record of working with diverse personalities to foster success for the whole team.
  • Positive and professional demeanor.
  • Willingness to constantly learn new approaches and keep up with trends.
  • Project Management skills, including timeline development, waterfall, or angular management skills. 
  • A designer’s eye is also helpful.
  • Bi-lingual a plus!
  • Healthcare experience a plus!

 

 

Paid Advertising Specialist / Especialista en Publicidad PPC

We are looking for an experienced Paid Digital Advertising Specialist to develop, execute, and optimize paid digital marketing campaigns across our clients’ search and social media platforms. In this role, your primary goals will be to own all tasks of campaign management, continually develop your paid social media skill set, and provide your clients and fellow team members with fantastic support.

 

Responsibilities

· Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch.

· Creating compelling ad copy and directing the creation of assets (images, videos, etc.).

· Working cross-departmentally to align campaign strategies and goals across the organization.

· Providing ongoing actionable insights into campaign performance for relevant stakeholders.

· Defining, measuring, and evaluating relevant paid media KPI’s.

· Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media.

· Planning and managing the overall budget for paid media campaigns.

· Conducting in-depth targeting (demographics, interests, keywords, etc.) and website research, ad grouping, and audience targeting.

· Looking for opportunities to improve performance, finding inefficiencies and suggesting improvements to campaigns while working with your team to ensure analysis and client recommendations are being executed.

· Preparing meaningful reports based on performance data, goals and expected results, while making recommendations to continue to grow results.

· Maintaining knowledge of industry best practices and new technologies.

 

Required Skills

· Must have at least 2+ years of recent experience managing Digital campaigns either on search (preferably in an agency environment).

· Social media ad management is a bonus.

· Proficiency in targeting (keywords, audience, interest, behavior, etc.) conversion analysis, and landing page analysis.

· Understanding of funnel-based marketing and how to reach, engage and move user’s through the buyer’s journey.

· Experience in data analysis and reporting.

· Knowledge of SEO and digital marketing concepts.

· Working knowledge of analytics tools (Google Analytics, Hubspot, etc.).

· Sound communication and facilitation skills to manage projects and positively influence campaigns.

· Strong sense of ownership, drive and urgency.

 

Bonus Skills

· HubSpot Certifications.

· Google Ads Certified.

· Facebook Blueprint Certified.

· Pinterest Advertising Experience.

· Experience utilizing Google Tag Manager and Google Optimize.

· Google Analytics Certified.

· Working knowledge of WordPress, Magento and Shopify.

· Basic understanding of HTML & CSS.

 

Marketing Director / Director(a) de Marketing

The ideal candidate will be highly analytical, while also having excellent writing skills and a strong eye for design. You will lead our marketing agency with the development of our email marketing, content creation, media campaigns, and sponsorship programs; all of which support our webinar marketing machine.

 

Responsibilities

· Collaborate with, and lead our marketing agency through our monthly webinar outreach and production.

· Implement a content marketing campaign that will entail marketing automation, blog and vlog content development, and social media.

· Manage digital media campaigns via LinkedIn and Paid Search.

· Inform clients and prospects of products and services through creative marketing strategies.

· Track the performance of all marketing campaigns.

· Develop company website, sales collateral, and other branded elements.

 

Qualifications

· Bachelor’s degree (MBA preferred) or equivalent experience.

· 7+ years’ experience in Marketing.

· Experience building and managing a high-performing marketing team.

· Fluent in English – C1 Level.

· Strong verbal, written, and organizational skills.

 

HubSpot Implementation Specialist / Especialista en implementación de HubSpot

The HubSpot Implementation Specialist will be responsible for managing HubSpot for our clients and fully leveraging its capabilities to implement our proprietary inbound marketing framework.

You will also work autonomously to solve complex sales operations and marketing operations problems using HubSpot. This role requires a deep understanding of all of HubSpot’s technical capabilities, 3rd-party integration potential, and how to use all Hubs (including Ops Hub) to their full potential.

A basic understanding of CSS / HTML / JS is a plus.

 

The ideal candidate will have professional HubSpot experience, be HubSpot Inbound certified, have…

· A strong foundation in marketing automation.

· A knack for problem-solving and diagnosing root causes in an established process.

· A basic understanding of HTML / CSS / JS.

· Familiarity with Salesforce, and specifically, Salesforce integrations with HubSpot.

· Good business acumen.

 

Your typical day would include:

· Meeting with clients to consult on proposed processes and solutions to build a prioritized HubSpot roadmap.

· Managing clients and projects to ensure prompt delivery of solutions implementation.

· Implementation of proposed solutions within HubSpot or delegation to a client’s internal team when appropriate.

· Mapping process/lead flows (using tools like Lucidchart).

· Training client’s sales and marketing teams on how to leverage HubSpot tools and how to work within the implemented process.

· Collaborating with fellow Digitopians to deliver world-class service to our clients.